You spent months—and a small fortune—preparing your house to sell. You not only made all of the necessary repairs, but you even made some small renovations and hired a professional landscaper!
Yet, there it sits. Stagnating on the market. No prospects. No bites. No nibbles.
You thought you did everything you needed to make sure someone else couldn’t wait to love your home as much as you did!
So, what happened?
1. You didn’t stage the home properly.
Staging your home correctly can make all the difference to a potential buyer. You want them to be able to envision themselves living there, the potential uses for the space, and how easily they could make it home.
If the house is cluttered, the potential buyers may see it as claustrophobic and uninviting. If your family portraits are all over the home, they may struggle to imagine it as their space.
You can hire a professional stager or just binge watch HGTV; either way, make sure you stage your house properly.
2. The house wasn’t marketed well.
We live in an information-rich age, one in which anyone can find any detail of your home at any time. Make sure that you’re controlling what they see and how they see it.
Is your house only listed on HAR.com? Is it posted on social media networks like Facebook, Instagram, or LinkedIn? Are you using the relevant hashtags so it can be found? And the best photos featured?
If nobody saw your home, or saw it in the right light, it’s difficult to expect it to sell.
3. You didn’t take professional photos.
I get it — the camera on your iPhone is better than most actual point-and-click cameras. Or, maybe you even have an expensive DSLR. But, if you’re not sure how to operate it outside of the “Auto” setting, you don’t know how to utilize a room’s natural light, or you take every photo from the same angle, then you could use some help.
Think about the images you see of houses on Fixer Upper and in home improvement magazines. Don’t they make you feel something? A well-shot room can make a person feel comfort, warmth, luxurious, or a host of other feelings.
If the photos of your house don’t make people feel anything, or even worse, make them think, Oh my gosh… there’s a strong chance that’s one of the reasons you can’t get the house to sell. Let’s face it, you want to be featured on Swamplot, but not for the wrong reasons.
4. It isn’t priced right.
So, maybe you thought you should price your house a bit high to allow for wiggle room. Or, you priced it a little low to attract more buyers.
But, pricing too high can make potential buyers think you’re not serious about selling, while pricing too low can raise suspicions about what’s wrong with the house.
If you haven’t priced your house correctly, it could sit on the market for months or years. Luckily, there’s a way to set the price of your home just right.
5. You don’t have the right real estate agent.
All of these common mistakes could have been because you chose the wrong realtor. A good real estate agent will know the market, trends, tactics, and best practices to sell your home quickly at a fair price.
I’ve lived in Houston most of my life and know what can make or break a sale in the current market. Contact me now to learn how I can help your home sell as fast as possible.
